Competition is the best thing for an industry. When multiple companies are competing for your business, it promotes efficiency, lowers costs, drives innovation, and helps the industry evolve. When an industry is monopolized and competition is eliminated, the monopoly loses its incentive to cut costs, innovate, and provide good customer service because they know their customers have no other choice. The energy industry is a prime example of how monopolies can be damaging. We’ve been using the same methods for nearly a century and costs continue to rise year after year. We at V3 are thrilled with the opportunity to provide a better option to power your home.